- Leadership
- Innovation
- Transformation
by
Art Thinking
REVEAL your talents to TRANSFORM your company
Find new solutions to :
- Manage uncertainty and resistance to change
- Bring a new approach to strategic challenges
- Build team cohesion and strengthen collaborative effectiveness
- Reveal and retain talent
- Develop transformational leadership
- Give meaning to an inclusive, inspiring, and innovative corporate culture
Sinergia Conseil helps you, through our inspiring, creative, and collaborative method (Art Thinking), to find a new way to transform teams in order to achieve an organization that is
- INNOVATIVE
- AGILE
- EFFICIENT AND SUSTAINABLE
and to strengthen transformational leadership capable of thinking “out of the box,” adopting a new critical vision, questioning and self-questioning, and activating intuition to move forward in the face of market complexity and uncertainty.
« The danger in times of crisis,
it’s not the crisis, but to continue
to act with the yesterday's logic »
Peter Drucker
« An artist's worst enemy is style »
Pablo Picasso
« External change always begins with an internal change of attitude »
Albert Einstein
Our Art Thinking Approach
Sinergia Conseil has developed its own Art Thinking approach, focusing on purpose, performance, people and the creative process. It is based on its concept of the 4P’Arts of business innovation and the links created between them.
The bridge between the creative process ‘Art Thinking’ and the agile method ‘Design Thinking’ makes it possible to change the way innovation is conceived in the company, to put curiosity and questioning back at the heart of the overall functioning of the organisation.
The SINERGIA approach – which acts as a catalyst – is a path in three steps :
- INSPIRATION
- CREATIVE EXPLORATION
- TRANSFORMATION
Our Art Thinking Services
Our Art Thinking Offering is aimed at managers, executives, and their teams, delivering results from the very first day of the workshop as a transformation process for the company’s projects. To go further, the coaching support helps to anchor the Art Thinking approach and sustain a transformational leadership mindset, dedicated to creating lasting value within the organization.
Interactives conferences
- Think differently, shift perspectives, get out of the box, observe, question, analyze.
- Be inspired by the journey of the transformational artist and think outside the box to cultivate a creative and responsible leadership style.
- Unite teams in the face of today's uncertain economic challenges and tomorrow's societal issues.
Innovative workshops
- Co-create from what exists, embrace surprise, imagine, invent, and dare to act.
- Explore the creative process to stimulate imagination, unleash creative agility, question assumptions, and collaborate with the collective to enhance collaborative efficiency.
- Find new solutions and co-develop conceptual prototypes that align strategic goals with managerial innovation.
Coaching and facilitation
- Support, reveal, and develop each individual’s talents, strengthen reflexivity, make decisions, communicate.
- Transform and anchor the ‘transformational leader’ posture.
- Implement an innovative approach over time to create meaningful innovations, which become true drivers of lasting performance within the company.
About us
Our values
Our values guide each of our actions and interactions with our clients, partners, and colleagues. We are committed to upholding the following principles :
- EXCELLENCE
- INNOVATION
- COLLABORATION
- INTEGRITY
Our history
Synergy, from the Greek sunergia, meaning “cooperation,” refers to the coordinated action of multiple elements working towards a common goal.
Sinergia was founded in 2012 from a strong conviction: art is an exceptional catalyst for transformation within and for companies. Its founder, Avelina Martin Calvo, a former financer and Franco-Spanish painter, set out with a mission to re-establish the connection between value creation in business and the act of artistic creation.
“We deeply believe in the power of Art Thinking to inspire change and foster innovation within companies.”
Our mission
Support your organizational, cultural, and managerial transformation projects by drawing on the inspiration of art to push boundaries and unlock the creative potential of the company.
By integrating the artist’s creative process into our management consulting approach, we foster creative thinking, risk-taking, and bold collaboration to make managerial innovation an operational reality.
Placing Art Thinking at the heart of strategy to make it more human, innovative, and high-performance in order to preserve the value of the company.
Team
Avelina (Lina) Martin Calvo
Consultant in Transformation and Innovation. Executive Coach and Painter (www.galeriedart-linamartincalvo.com)
Graduate in Finance, University of Zaragoza, and in Management, ESCP BS (European Business School).
With over 25 years of experience in international strategic management, she founded Sinergia Conseil in 2012 to place creative thinking at the heart of corporate strategy, creating a synergy between her three areas of expertise: management, coaching, and art.
She works with companies and business schools on issues related to Leadership and Art Thinking, supporting innovation and the creation of lasting value in organizations.
Co-author of the book: Art Thinking au service du manager
Irene Foglierini (partenaire)
PhD in Management Sciences, MBA in Public Management, University Professor in Management
Teaches at French universities (Université Paris Est, Université Paris Cité) and international institutions (Fundação Getúlio Vargas, Insper UFF in Brazil, CAF/ISM in West Africa, Université Hassan II in Morocco), as well as in business schools (ESCP BS, ESCE).
A solid background as a Purchasing Director in the automotive and healthcare sectors. As a strategy consultant, she helps companies transform their purchasing and supply chain functions.
Co-author of the book: Art Thinking au service du manager
They trusted us
We are delighted by the quality of Avelina’s passionate performance, when she creates the relationship between art, excellence, innovation and dare.
Roisin Saunier
Founder & Managing Partner Worldwide Teams
What a pleasure and what a great feeling. Powerful ideas, moments of revelation and innovation shared.We all had a delightfully timeless time, and at the same time, a time full of learning.
Véronique di Benedetto
CEO (Chief Executive Officer)
The originality of the method through art made an impact, thanks to the parallelism between the individual trajectory of an artist and the collective innovation process within the company. Creativity and team collaboration were enhanced by the quality and personality of the speaker.
Danielle Koch
Corporate Innovation
Partnerships Manager
An original and stimulating approach, with practical tools designed to put creativity at the heart of the organisation. Out of the ordinary, it helps to rethink and manage change.
Executive Group Leaders Executive Programme
Contact us for a free consultation
