our Story

Sinergia, from the Greek sunergia for “cooperation”, refers to the coordinated or correlated action of several elements towards a common goal. Sinergia was born in 2012 from a conviction: art is a remarkable vector of transformation for and within companies. Its founder, Avelina Martin Calvo, a Franco-Spanish financial graduate and artist, has made it her mission to re-establish the link between the creation of value in companies and the act of artistic creation.


SINERGIA supports leaders, managers and collaborators in their managerial, organisational and cultural transformation projects. SINERGIA’s mission is also to open up the strategy and business innovation of organisations through Art Thinking.


The objective is to create and strengthen the link between Leadership and Art, to create sustainable values in the company: performance takes on all its meanings. To do this, we place Art and artistic thinking at the heart of the company’s strategy to make it even more human, innovative and efficient.

our art-thinking approach

The bridge between the creative approach of “Art Thinking” and the agile method of “Design Thinking” allows us to think differently about innovation in companies, in order to put surprise and questioning at the heart of the company’s strategy.

Art Thinking combines the journey of the transformative artist with management tools to make the organisation agile and innovative, in the service of responsible and sustainable performance in the company.

Our approach is a journey into the state of Art to find inspiration, because without inspiration, there is no creativity. Without creativity, there is no action. Without action, there will be no transformation. Our interventions therefore follow these 3 steps:

INSPIRATION: Interactive conferences

Inspired by the journey of the transforming artist, to think “out of the box”, to reflect on the art of yesterday, today and tomorrow, to rethink leadership in the light of creativity and A.I. (Artistic Intelligence).

CREATIVE EXPLORATION: Innovative workshops

Exploring the creative process to stimulate the imagination, daring to unleash creativity, questioning and questioning, then cooperating in “sinergia” with the group to co-create conceptual prototypes, bringing together strategic issues and managerial innovation.

TRANSFORMATION: Coaching and facilitation

Reveal the creative talents of each person, consolidate the posture of the Transforming Leader and make the creative process his or her roadmap, to perpetuate the culture of innovation in the organisation.